Columbus-based initimate apparel brand Cacique recently announced a new brand mantra: for the Love of Curves.
The new brand ethos celebrates inclusivity, feminity and an expansion in the sizes offered by the brand.
"For the Love of Curves draws upon the emotional connection a woman has with her intimate apparel," said Cacique Executive Vice President, General Merchandise Manager Marcy Schaffir, in a statement. "It is our mission to support our client with Cacique intimate apparel created with her curves in mind throughout her life journey. From her first bra, to her first born, all the way to her fiftieth birthday, we are with her each step of the way, with love and care incorporated into each garment we create for her."
Cacique has traditionally focused on plus-size lingerie and will now offer bras in band sizes 32-50 and cup sizes A-K. Panties, sleep and loungewear are available in sizes 0-28, with expanded sizes in swimwear planned for release this summer.
"With over 150 million bras and 200 million panties sold, the time has come to share the magic of Cacique with more women than ever before," said Schaffir. "We draw inspiration from all forms of femininity. We are here to lift, support and embrace our clients throughout their lifetime of curves, with best-in-class fit and fashion-forward design across a more inclusive size segment."
Cacique products are available at cacique.com and in Lane Bryant stores.
Photo courtesy of Cacique.
