DSW expands locations featuring W Nail Bar

DSW adds W Nail Bar Salon

Columbus-based DSW has announced it will be expanding its partnership with the local nail salon W Nail Bar to add nail salons to five additional retail locations.

Originally implemented in DSW stores in Columbus, the new W Nail Bar locations will be located in DSW stores in Dublin, Ohio, Austin, Texas, and Washington, D.C. 

“We’ve been encouraged by the reaction we’ve received to our nail bar test at our two warehouses in Columbus, and we’re excited to expand to two more markets to gather additional learnings,” said Bill Jordan, president of DSW, in a statement. “The nail bar services engage customers and create loyalty by inspiring self-expression. They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”  

DSW customers in the stores featuring W Nail Bar locations will be able to enjoy manicure and pedicure services, as well as waxing services and beer and wine offerings, depending on the location.

Customers who visit a DSW with a W Nail Bar inside are able to indulge in services starting at $29, like manicures or the W’s signature copper bowl pedicure, while earning points towards DSW’s award-winning VIP Rewards program for every service and product purchased.

“The W in our name stands for ‘we’ and we mean it. We are building a community with our customers, and we are proud to partner with DSW as we build that community together,” said Manda Mason, founder of W Nail Bar, in a statement. “Teaming up with DSW has been so natural for us, and for our customers, as it enhances their overall salon service – who doesn’t love to get their nails done and shop for a new pair of shoes on the way out?”


Nail photo courtesy of Allie Lehman from The Wonder Jam. DSW photo courtesy of DSW.


Tuesday, March 5, 2019