Lane Bryant announces new collaboration

Lane Bryant announces new collaboration

Columbus-based Lane Bryant has announced the debut of a 10-piece spring-ready collection with Rochelle Johnson, the lifestyle influencer behind Beauticurve.

Beauticurve X Lane Bryant, available for purchase in select stores and on, is comprised of versatile dresses and a jumpsuit, weaving in Johnson's must-have prints throughout the collection. 

"I have always loved Lane Bryant. And as a former associate, it is a total full circle moment for me to have the honor of co-designing a collection with the Brand," said Johnson in a statement. "My experience in store opened my eyes to what plus size women respond to fashion-wise. It was beyond important for me to draw on that experience with the team at Lane Bryant to create dresses that women can feel joyful, spirited and empowered in. I want to inspire her to try new prints and colors, from blush pink to leopard print."

Beauticurve X Lane Bryant will be available in sizes 12-28, and will retail for $79.95-99.95.

Photo courtesy of Lane Bryant


Wednesday, March 27, 2019