The Boutique Truck brings fashion to shoppers

The Boutique Truck, Columbus, Ohio

Catherine Shadeed is the owner The Boutique Truck, the first mobile boutique in Columbus. What started as an entrepreneurial idea five years ago is now a popular stop for local fashionistas, and the truck can be found at various events around town as well as at private parties. Shadeed was kind enough to answer a whole bunch of questions for us via email, about being an entrepreneur, loving Columbus and her favorite style advice. Read her answers below:


What made you decide to open a fashion truck? Was there a particular defining moment, or was in a culmination of a few different factors?

I have always wanted to be an entrepreneur and own my own store!! About five years ago, I began looking for a brick and mortar space and quickly realized I wasn’t sure where I wanted my store - and also realized how high a lease could be! I kind of put my plans on the backburner for a month or so until I saw an article in a magazine about fashion trucks out in California! It honestly was a literal light bulb in my head, I was so excited about the concept and did some quick research to learn there were no fashion trucks in Columbus or even Ohio yet – I wanted to be the first!! ;) I immediately went into action putting together a business plan, and of course talking to my parents to make sure I wasn’t completely insane! :)

What made you decide to base your truck in Columbus?

I always joke that I’m a “homer” – I absolutely LOVE Columbus and all of the wonderful things it has to offer!! I moved here to attend The Ohio State University (“GO BUCKS!!”) and haven’t thought about leaving since! I also knew that Columbus is an incredibly supportive community and that a new and innovative idea, like a fashion truck, would be received with open arms here!! Not to mention we are a fashion mecca here in the middle of Ohio!!

What is your favorite part about owning a fashion truck?

The clothes of course!! ;) Honestly though, I love fashion and helping to make people feel good about themselves – I love the personal connections I’ve made with my loyal customers, I consider many friends now, which I think is so amazing!

How would you describe your personal style?

Casual boho – I love being comfortable, it leads to confidence!! A pair of distressed jeans and a floral tee – that’s a go-to for me! 

What is the best piece of style advice you've ever received? 

It’s not necessarily one I received, but a quote I just love so much: “Confidence is the sexiest thing a woman can wear.”


Learn more about The Boutique Truck, including how to host a private shopping party, the boutique's Hostess Reward program, and where to find the truck next, at

Wednesday, July 19, 2017